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	<title>Holistic Business Bounty</title>
	<link>http://www.holisticbusinessbounty.com</link>
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		<title>Getting your brand priorities straight</title>
		<description><![CDATA[I recently created a video for a client who is a franchiser to a number of small franchisees all over the country. I was asked to leave a blank 15 second ending so that the contact info of a particular franchisee could be inserted for their own use on their web site. Simple enough. It&#8217;s [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/branding/getting-your-brand-priorities-straight/</link>
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		<title>The marketing gimmick NOT to give for a birthday gift</title>
		<description><![CDATA[Today is my birthday. YEA&#8230;
So of course, my email is full of automated well-wishes from vendors, social media sites,  and companies I barely know. The one that caught my attention was from Borders Books.
They sent me an email with a coupon for a free SMALL cup of coffee or tea. Now, I forgive them for [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/branding/the-marketing-gimmick-not-to-give-for-a-birthday-gift/</link>
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		<title>FREE is the new discount &#8211; so here you go&#8230;</title>
		<description><![CDATA[Free has always been everyone&#8217;s favorite word. But in the age of web 2.0, free has taken on a whole new role.
Information is power, right? Well, the Internet has made information available like never before and much of it at the unbelievable price of FREE.
Eban Pagen, a hugely successful internet marketing guru has a concept [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/marketing/free-is-the-new-discount-so-here-you-go/</link>
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		<title>Do the small thing they will never forget</title>
		<description><![CDATA[As if I need any more reasons to love Apple. You know&#8230; iPods, iPads, Apple TV, etc.
Yesterday I got another lesson in Excellence, and it&#8217;s a lesson all of us can learn from if we are to gain customers and, more importantly, hold on to them.
My beloved Apple TV wasn&#8217;t working. Apple TV is that [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/branding/418/</link>
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		<title>How will you crack the code?</title>
		<description><![CDATA[There&#8217;s a fantastic book out there called Culture Code written by Clotaire  Rapaille.
Mr. Rapaille has made his fame by helping half of the Fortune 100 crack the code on reasons people buy (or don&#8217;t buy) their products. This book illustrates how Mr. Rapaille uncovers the subconscious associations for everything from sex to food to [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/branding/how-will-you-crack-the-code/</link>
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		<title>Marketing messaging on the other side of our planet</title>
		<description><![CDATA[I just returned from two weeks vacationing in Japan. It was a great trip. just in case you&#8217;re looking for a personal challenge, I have a suggestion: Take two young boys who only eat 5 things to the other side of the world where no one in the restaurant speaks English, nothing on the menu [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/branding/marketing-message-clutter-on-the-other-side-of-our-planet/</link>
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		<title>The tool for creating brochures, fliers and ads that finally work for you</title>
		<description><![CDATA[Recently I lead a workshop for holistic practitioners in which the participants brought with them their brochures, fliers and ads.
This was a very productive workshop. It made my discussion much more practical and gave the participants some real actionable value. They took home something tangible that helps their practice.
The examples shown to me of their [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/branding/the-tool-for-creating-brochures-fliers-and-ads-that-finally-work-for-you/</link>
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		<title>What you can learn from Budweiser about marketing</title>
		<description><![CDATA[This morning I was reading the trade magazine for advertising called Ad Age. This is a publication devoted to Madison avenue and the large corporations that spend millions of dollars with the biggest advertising agencies in the world.
So what&#8217;s this got to do with you and your holistic practice? Everything.
Well, I was reading the article [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/marketing/what-you-can-learn-from-budweiser-about-marketing/</link>
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		<title>How to create free content that people will beg you for</title>
		<description><![CDATA[FREE is one of our all-time favorite words. Free of paying money, free of strings, free of hassle.
So are you using the power of free to attract people to your store, practice, trade show booth or web site? Why not?
The main reason is that you may not know what you could give away for free [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/marketing/how-to-create-free-content-that-people-will-beg-you-for/</link>
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		<title>How to grow your holistic practice through strategic partnerships</title>
		<description><![CDATA[I spoke this past Saturday to a wonderful group of holistic healers at the African Holistic Health Chapter of New York. I had a great time getting to know these gifted people who dedicated their entire Saturday to learn about marketing their practice.
There was so much great interaction throughout the day that I ran out [...]]]></description>
		<link>http://www.holisticbusinessbounty.com/strategy/how-to-grow-your-holistic-practice-through-strategic-partnerships/</link>
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