Archive for June, 2010
Getting your brand priorities straight
I recently created a video for a client who is a franchiser to a number of small franchisees all over the country. I was asked to leave a blank 15 second ending so that the contact info of a particular franchisee could be inserted for their own use on their web site. Simple enough. It’s [...]
Published by Mike Lake on June 27th, 2010 tagged Branding, Promotions | Comments Off
The marketing gimmick NOT to give for a birthday gift
Today is my birthday. YEA…
So of course, my email is full of automated well-wishes from vendors, social media sites, and companies I barely know. The one that caught my attention was from Borders Books.
They sent me an email with a coupon for a free SMALL cup of coffee or tea. Now, I forgive them for [...]
Published by Mike Lake on June 17th, 2010 tagged Branding, Promotions, Strategy | Comments Off
FREE is the new discount – so here you go…
Free has always been everyone’s favorite word. But in the age of web 2.0, free has taken on a whole new role.
Information is power, right? Well, the Internet has made information available like never before and much of it at the unbelievable price of FREE.
Eban Pagen, a hugely successful internet marketing guru has a concept [...]