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Archive for May, 2010

Do the small thing they will never forget

As if I need any more reasons to love Apple. You know… iPods, iPads, Apple TV, etc.
Yesterday I got another lesson in Excellence, and it’s a lesson all of us can learn from if we are to gain customers and, more importantly, hold on to them.
My beloved Apple TV wasn’t working. Apple TV is that [...]

Published by Mike Lake on May 25th, 2010 tagged Branding, Strategy, Success | Comments Off