Archive for April, 2010
How will you crack the code?
There’s a fantastic book out there called Culture Code written by Clotaire Rapaille.
Mr. Rapaille has made his fame by helping half of the Fortune 100 crack the code on reasons people buy (or don’t buy) their products. This book illustrates how Mr. Rapaille uncovers the subconscious associations for everything from sex to food to [...]
Published by Mike Lake on April 30th, 2010 tagged Advertising, Branding, Strategy | Comments Off
Marketing messaging on the other side of our planet
I just returned from two weeks vacationing in Japan. It was a great trip. just in case you’re looking for a personal challenge, I have a suggestion: Take two young boys who only eat 5 things to the other side of the world where no one in the restaurant speaks English, nothing on the menu [...]
Published by Mike Lake on April 9th, 2010 tagged Branding, LinkedIn, Promotions | Comments Off
The tool for creating brochures, fliers and ads that finally work for you
Recently I lead a workshop for holistic practitioners in which the participants brought with them their brochures, fliers and ads.
This was a very productive workshop. It made my discussion much more practical and gave the participants some real actionable value. They took home something tangible that helps their practice.
The examples shown to me of their [...]