Archive for March, 2010
What you can learn from Budweiser about marketing
This morning I was reading the trade magazine for advertising called Ad Age. This is a publication devoted to Madison avenue and the large corporations that spend millions of dollars with the biggest advertising agencies in the world.
So what’s this got to do with you and your holistic practice? Everything.
Well, I was reading the article [...]
Published by Mike Lake on March 15th, 2010 tagged Advertising, Branding, Marketing | Comments Off
How to create free content that people will beg you for
FREE is one of our all-time favorite words. Free of paying money, free of strings, free of hassle.
So are you using the power of free to attract people to your store, practice, trade show booth or web site? Why not?
The main reason is that you may not know what you could give away for free [...]
Published by Mike Lake on March 11th, 2010 tagged Marketing, Promotions, Trade Shows | Comments Off
How to grow your holistic practice through strategic partnerships
I spoke this past Saturday to a wonderful group of holistic healers at the African Holistic Health Chapter of New York. I had a great time getting to know these gifted people who dedicated their entire Saturday to learn about marketing their practice.
There was so much great interaction throughout the day that I ran out [...]