Archive for February, 2010
The secret to how YOU can move mountains
Ever since I bought my iPod Touch a couple years ago, my two sons have loved one particular game. It’s a stupid little game, but they can’t get enough. Carrots fall from the sky and the bunny at the bottom of the screen must catch them by the player moving the iPod left and right. [...]
Published by Mike Lake on February 27th, 2010 tagged Success | Comments Off
Can I get your card?
You like to hear that, don’t you?
It means that someone is interested in you and what you offer. You’ve made a connection, and maybe the beginning of a relationship Perhaps they’ll even buy from you.
Here’s mine. Thanks for asking!
If you clicked the link and are looking at my card, what are you doing? You’re reading. [...]
Published by Mike Lake on February 27th, 2010 tagged Branding | Comments Off
Holistic Business Bounty has a web site!
The official website of Holistic Business Bounty’s is now live.
In place of a single sales page is our much larger resource that will provide you tips for marketing your holistic practice, a calendar of upcoming events, and products that will show you how to do the things required for your successful practice.
I love to teach, [...]
Published by Mike Lake on February 19th, 2010 tagged Trade Shows | Comments Off
Knowing Your Market
Let’s talk today about probably the most important element of good marketing: Knowing your market.
If you’ve watched the video “How to read your customer’s mind” you know how important it is to understand one’s customer. The greatest service or product will not sell if the message doesn’t speak to the hearts of the intended audience. [...]
Published by Mike Lake on February 18th, 2010 tagged Marketing | Comments Off
How much OOMPH can your brand name pack?
Last week we discussed the fate of a wellness practice that failed in part because it was promoted to its prospective corporate clients as a preventative service. I wrote about the fact that the vast majority of people spend money and engage in activities that cure a tangible problem rather than prevent a potential one. [...]